What is the best way to optimize your Instagram account and posts?

Instagram continues to be one of the most widely used and popular social networking sites. Even on other networks, like Twitter and Facebook, where user growth has slowed down, the number of users is still increasing on Instagram. It's an amazing platform for telling your brand's story, exhibiting high-quality photos and videos, and having personal conversations with customers and prospects.

Instagram has changed a lot in the last several months. They have eliminated several third-party apps’ access to the platform in addition to adding new features to rival Snapchat. Because of this change, it is more difficult for businesses to increase their fan base, which emphasizes the need for optimization. Let’s check out the best way to optimize your Instagram account and posts.
 

Tips to optimize your Instagram account

1. Reels: Since their addition to the Instagram platform in the middle of 2021, reels have become very popular. In an effort to rival TikTok, Instagram started giving reels more priority over other kinds of video. Reels have a vertical format and last less than 60 seconds. Try experimenting with popular content types to determine what works best for your plan.
 

2. Post at the appropriate times: Do you share your posts on schedule? If that’s the case, you can be passing on a ton of likes and follows. The ideal time to post has been the subject of numerous articles, but this one is truly unique to you and your audience. Utilizing these insights, you may determine the times at which members of your audience are online and plan your posts accordingly.
 

3. Use relevant hashtags: Hashtags will increase the number of individuals who see your content if they are searching and utilizing Instagram's Discover section. Look for five to ten appropriate hashtags to add to the comments box beneath your shot. Switch them around and see which suits your brand the best. Keep in mind that posts that include at least one hashtag get 12.6% more interaction, so don't omit this step. Instagram allows users to follow hashtags as well. You may find out what kind of material appears on the hashtag's feed or story most frequently by following the top hashtags you've researched. This might assist you in optimizing your content to increase its visibility through hashtags.
 

4. Always include a location tag: Including a location is crucial if you want users to be able to find your photo when they search Instagram. Once you tag your images, people in the region will view them, which will expose you to a new audience interested in location-tagging.

5. Leverage stories and increase your brand’s visibility: Instagram stories were released in August of 2016 and haven’t looked back. Since then, the platform has added in a live feature, multiple filters, location tagging, and the incorporation of gifs. When it comes to optimizing your Instagram account, Instagram stories are a great place to.
 

6. Convert your profile to a "business profile": By converting your personal Instagram account to a business account, you and/or your company will be able to utilize a number of potent features. Call-to-action buttons will be sent to you initially, making it simple for clients to get in touch with your company.Second, and by far the most important, you will have access to the analytics. You may learn more about your followers’ locations, peak online times, and most popular content types by using analytics. In the end, these figures enable you to refine your content as you go along, finally providing your audience with more of what they desire. Thirdly, Instagram offers you access to ads as a company profile, making paid promotion simple and convenient. To do this, go to Settings—Switch to Business Profile—and select the Facebook page you’d like to associate it with.

7. Engage with your audience: Your Instagram success is largely dependent on your ability to build a faithful and active community that follows and believes in your brand. To do this, you should engage with your audience on a regular basis and in an authentic way. You can do this by liking, commenting on, or sharing their posts; responding to their messages or stories; tagging them in your posts; holding polls, quizzes, or contests to solicit their opinions; and working with other influencers or brands that align with your beliefs and objectives.
 

 So, do you want to optimise your Instagram account and posts? Are you unaware of the right way to do so? Well, then join Growth Academy, one of the leading providers of the best digital marketing course in Kerala. You can choose the right course that aligns with your interest.

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