There is a common belief among students that digital marketing is limited to individuals with technical or coding knowledge. That thought generally comes from hearing the terms like SEO, analytics, websites, and online advertising. But in reality, digital marketing is not limited to tech field. It is a career space where creativity, communication skills, consistency, and understanding people matter far more than advanced programming knowledge. Even students from commerce, arts, business, or other non-technical backgrounds are building successful careers in this industry today.
Busting The Myth- “Digital Marketing is Only for Tech people”
The term “digital” is somehow associated with programming, coding, developing, etc. that scares away many talented individuals who could be brilliant marketers otherwise. The thing is that, digital marketing has nothing to do with building websites or programming in one or the other way. Instead, it's all about knowing your audience intent, creating messages and presenting it to them via the internet or other means of communication. Digital refers to the medium of communication, while marketing relies purely on human skills and intuition.
One day I saw a history graduate becoming one of the best content strategists I know. One day I saw a girl with a background in nursing taking over the reigns on Instagram for her brand. It doesn't matter what background you have, what counts is the interest and passion for learning.
But before we proceed further, here is a quick breakdown of everything that will comprise your studies.
1. Search Engine Optimization (SEO) - getting yourself ranked on Google, no coding skills required, just keyword research, proper content structure, and targeting the right audience.
2. Social Media Marketing - managing and building brand presence on social media like Instagram, Facebook, and LinkedIn. If you have ever created any sort of content online, you'll already have an insight about it.
3. Paid Campaigns on Google Ads & Meta Ads - running advertisements to target certain audiences based on data analysis.
4. Content Creation - writing blogs, scripts, and captions for brands. If you have an academic background in literature or communication, you have a good idea about this one too.
5. Email Marketing - communicating directly with the customers, through emails, Hotmail, etc.
6. Analytics - data analysis skills to track and measure your success and failures in the field.
None of the above require a Bachelor's Degree in Computer Science or IT. Growth Academy, the best digital marketing institute in Kozhikode with a comprehensive and frequently updated curriculum that aligns with the latest trends helps you in learning every aspect of digital marketing.
This may be bit odd while hearing, but a lot of value comes from non-IT students because of their impartial approach. Sometimes, an engineer is too focused on the technical aspect of the tool that he misses out on the story aspect. On the other hand, a student who is from Commerce or BBA will come in with all the mindset set around customer acquisitions and conversions. A creative student will just know how visuals and words can affect the minds of people.
As digital marketing lies at the intersection of creativity, business, and technology, students with tech background may have a bias of some sort.
Here's an honest and practical guide for beginners:
Don't worry about mastering complex concepts right now. Start learning the basic terms and definitions such as SEO, social media algorithms, and factors for making ads attractive. Learning the basics is enough to get started.
Just like with many things in life, learning through experience is always more efficient than reading a book. Make a demo Instagram page, make a small campaign on Google Ads using a little amount of budget. Practicing is something that is essential for a digital marketer, especially beginners.
All major digital companies offer a set of free certifications which might be a great asset for your future employement. Try to complete at least two of them, because certifications prove that you're willing to learn.
Even before getting hired, you should have a portfolio showing successful campaigns that you made, so don't hesitate to add even practice campaigns.
Most importantly, you need to attend a proper course in a digital marketing institute. Many people want to cut expenses and learn through YouTube tutorials, but it may lead to disappointment. At Growth Academy, we provide the best digital marketing course in Kozhikode lead by expert trainers, recognized by STED council, our certificates have its own value when you present it in front a hiring team.
Not all courses are built equal, especially if you're coming in with zero technical background. Here's what actually matters:
At Growth Academy in Calicut, the entire programme is built keeping students from all backgrounds in mind. Whether you're a fresh Arts graduate or someone switching careers mid-way, the curriculum is designed to take you from zero to job-ready in three months - with an assured internship at Viral Mafia, the leading digital marketing agency in Kozhikode.
One of the few professions these days in which your educational qualifications carry little importance compared to your skillset and portfolio is digital marketing. Employers do not care if you've done your BCA or BCom; all they want is that you can create a successful campaign.
As long as you are creative, expressive, and ready to keep abreast of the latest developments in an ever-evolving domain, you have everything necessary. Everything else will come through practice.
Growth Academy
Room No: 206, 2nd Floor,
Calicut Business Center, Kallai
Kozhikode, Kerala, India - 673003
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