We have come so far that Google's algorithm can almost read users' minds. Suppose you are typing a search; the way you phrase it tells Google your needs, concerns, and problems. Everything that appears in the results is based on this active intent.
Unlike traditional marketing, digital marketing, especially SEO and PPC, isn't about being seen by thousands of uninterested people. Instead, Google and its analytics drive your content to the people who are actually searching for it. That is how digital marketing works.
Social media was once used primarily as a medium for entertainment and maintaining social connections. However, the scenario has changed; today, brands are built by nurturing and fostering trust. This approach encourages genuine connections and authentic engagement.
When it comes to digital marketing, there are many wings, such as social media marketing, pay-per-click, search engine optimization, and Google Ads. In this blog, we're going to focus specifically on SEO. We will be discussing: How to Master SEO in 3 Months, digital marketing course Kozhikode: A Complete Guide by Growth Academy.
Month 1:
After joining the academy, the very first step encourages students to purchase a domain and create a website in their own name. We then teach the basics of SEO and begin by helping them build sufficient backlinks. The website needs to constantly improve in quality. Structuring it with high-quality, well-organized content helps Google easily understand and rank it.
For Off-page SEO, the goal is to build the website's authority and keep its ranking high. For On-page SEO, we cover correcting the meta title and meta description. The basics of digital marketing are also conveyed in the simplest way, and these concepts are slowly reinforced through practical sessions that follow the theory.
Month 2:
In the second month, once the foundational basics are in place, the theory is put into practice. The focus then shifts to backlinks, which involves an in-depth study of keyword research and SEO implementation.
Keyword Research:
- Short-tail keywords
- Long-tail keywords
- LSI (Latent Semantic Indexing) keywords
- Mid-tail keywords
SEO Implementation:
- On-page SEO implementation
- Off-page SEO implementation
- Keyword optimization
- On-page SEO technical audit
Month 3:
The final month of the course is dedicated to the internship phase. This internship is with a digital marketing agency named Viral Mafia; in fact, Growth Academy is powered by Viral Mafia. Students transition to the agency to complete their internship with working professionals and get to work with real clients. This provides a platform where students can easily implement their skills. While working with real clients, any doubts can be clarified on the spot, as they arise.
What is the Significance of SEO in Digital Marketing?
- Foundation:
SEO is a foundational asset, not a renewable expense. The time to see results can vary from 3 to 6 months. But once achieved, it acts as a lasting foundation that builds impact in a cost-effective way. A well-ranked page will retain its authority, attracting more subscriptions, clicks, and impressions. This creates a highly beneficial cycle.
- Active User Intent:
There might be a lot of traffic directed to various platforms. But SEO helps direct the right people, those actively searching for a particular website with reliable information, goods, or a solution, to you. This is what makes SEO such an effective strategy for generating leads and sales. It easily directs qualified leads with high intent.
- Foster Trust and Credibility:
When a website is top-ranking, it naturally builds trust, and a positive impression is built in the minds of users. A top-ranking position is perceived as an implicit endorsement by the search engine. It certainly increases the likelihood of clicks and boosts brand authority.
- Integration and Complements:
When SEO is performing well, it easily helps to integrate through and complement well with the other wings of digital marketing, which include Google Ads, Pay-per-Click, Social media and email marketing allow for two-way communication. You can address concerns, showcase your company culture, and build a community.
What Makes Growth Academy Different from Other Institutions?
- Flexible Timing: The Growth Academy understands that every individual who joins the institution. It allows students to join classes at a time that is convenient for them. Since this is an add-on skill program, some students are very new to the topic, and there are also business professionals who can update their existing knowledge. Therefore, people from all different backgrounds are heartily welcomed at the Growth Academy. We have batches in the morning, and students can also join in the afternoon, ensuring no class is missed.
- Personalized Teaching: The faculty and teachers are committed to personalized learning. They will come to each one of you, will provide you with the proper guidance. The SEO and DM related technologies are not actually textbook-based, but it has to be for real-time clients.
- Friendly Atmosphere: The teaching method is implemented in a way that creates a very friendly and supportive environment for students. Growth is one of the best digital marketing training in Kozhikode.
- Experienced Tutors: Our tutors are both knowledgeable and wise. You can ask them any doubts or questions related to SEO and digital marketing. They have a value-based instinct for helping you grasp the real concepts of the course and showing you how to implement them to become more productive easily.
- Daily Updating: SEO is something that is updated daily; Google is always undergoing core updates. If students are not able to follow a class properly, our teachers provide extra time and support. This remedial help makes the topics and concepts easier to understand.
- Placement Assistance: The academy is so close to students that it ensures the placement of the students. Now and then, it checks out if the students pass out from the academy's placement or not.
Your roadmap to mastering SEO skills is just 3 months away. Stop thinking twice and get in contact with us at the best Digital Marketing Institute in Calicut. We're here to help you get started with a friendly, no-obligation conversation about your SEO goals. Please visit our website or contact us with any questions.
