We are all experiencing the age of the internet!
 

But did you know that the age of the Internet is also the age of opportunity?
 

The internet's impact and expansion are clearly visible, especially in digital industries with a rapid growth rate in India. Among them, the digital marketing agency is expected to grow at a CAGR of 30.3% during the years between 2024 and 2032!

So there is no doubt about the relevance of digital marketing in the future because the digital economy is growing rapidly as more businesses and brands turn to internet marketing and e-commerce. So if you are planning to study digital marketing courses to be ready for the job market, it is a sensible decision.

Calicut has grown into a hotspot for businesses of all kinds and is a major hub for tech and education startups. Calicut offers a range of digital marketing courses with various specialisations, available both online and offline. In this article, we hope to bring you more clarity on this subject by discussing digital marketing courses and comparing online and offline modes of instruction. Let's dive into it!

Why choose digital marketing?

As we mentioned briefly above, the growing job market in the digital marketing industry is one of the biggest reasons for you to choose digital marketing as a career option. The increasing popularity of online presence in businesses has led to a high demand for skilled marketers, providing a wide range of career opportunities.

The internet breaks traditional limitations in marketing, allowing individuals to become global marketers and gain exposure, visibility, and experience. The work culture is another attractive part of a career in digital marketing, apart from the freelance job platforms that create worldwide work opportunities and remote work options. The focus on achieving results rather than rigid schedules provides flexibility to employers, making it a popular choice for career seekers.

In-demand digital marketing jobs

Calicut's marketing sector is undergoing a huge transformation, and understanding forthcoming job trends might help you define future career goals. The majority of the courses offered here cover almost every element of digital marketing during the training term, but looking into the aspects and opportunities of various jobs will give you more valuable insights.

Business strategist: A business strategist is responsible for developing and executing marketing strategies to enhance performance. They create compelling brand narratives, define brand positioning, and establish meaningful customer connections. To excel in this role, you need creativity, research skills, and strategic thinking. A diploma course in digital marketing is ideal for you if you want to develop the skill sets of a business strategist.

SEO specialist: A search engine optimization (SEO) specialist has a critical role and is responsible for enhancing website visibility and performance on search engines. They boost a website's performance by optimizing its online content. An SEO specialist employs a variety of approaches, including keyword research, on-page optimization, and maintaining backlink strategies. SEO is a constantly evolving area in digital marketing, and the right training will help you land a job as an SEO specialist.

Content marketing: A content marketer works strategically to create effective content that attracts and engages the target audience. Creating blog posts, articles, social media posts, and other content marketing material may all be included in this. Remember that content creation is a fundamental part of marketing.

Social media marketing: Social media marketers create and implement sophisticated marketing campaigns across all social media platforms. They create and improve the brand story, establish communities, and achieve the marketing goals through consistency and creativity. To foster a positive brand image and improve communication with consumers, social media marketers need to understand local cultures, preferences, and trends and change their strategies accordingly.

Factors to focus on while selecting a digital marketing course

Learning a skill set is an investment, but to make it worth it and invest your time and money in it, you have to know what you are getting into and what you will get out of it. Let's explore the main factors you need to focus on while selecting a digital marketing course.

Time: Time is the most valuable thing we have, so consider the time you have at your disposal to invest in the course. The availability of time will be different for students, housewives, professionals, freelancers, bloggers, etc., so choosing a course that aligns with your timing is very important.

Expense: The expenses of a course are an obvious concern for students who are planning to opt for it. As we have discussed before, if you are hoping to build a career in digital marketing, a digital marketing course is not really an expense; it is an investment to build a useful skill set. So choose a course that aligns with your finances and provides the desired quality of the course.

Quality of the course: When you spend your time and money on something, it better be good, right? The quality of the course is another point of interest you should pay attention to. There are thousands of digital marketing courses out there, so select your course with serious consideration.

Online or offline?

Digital marketing courses are available both online and offline, so which one should you choose? Well, your preference is the most significant factor when it comes to selecting between online and offline courses. But let's discuss the advantages and disadvantages of both modes of learning to get some clarity here:

Online: The biggest advantage of online classes is their flexibility with time and accessibility. If you are self-reliant and well-disciplined, an online digital marketing course is perfect for you because you don't need to worry about time or commute, and you can learn from the comfort of your home. However, enrolling in and learning from an online digital marketing course is a solitary journey, and you won't be able to experience group learning or one-on-one interaction with instructors. Apart from that, finishing the course successfully will be completely your responsibility, so if you are not disciplined enough, you can slip away from the course without anyone paying any attention to you.

Offline: When it comes to the offline mode of learning, a disadvantage is that it is not as flexible or accessible as an online course. You need to consider your available time, location, and commute. However, many digital marketing institutes in Calicut offer very flexible schedules that might align with your timing. Interactive classes, quick doubt clearance, being able to learn and work with a team, and learning in diverse environments are a few of the advantages of offline classes. Besides that, offline classes offer an opportunity to network and build meaningful connections, which will be a big advantage when you search for jobs; offline courses often offer placement assistance too!

So which one do you think works best for you?

If you are thinking of going offline, learn digital marketing from the best digital marketing institute in Kerala! At Growth Academy, you will be directly learning from industry leaders about every aspect of digital marketing and gaining practical knowledge to emerge job-ready at the end of the course.

Digital marketing is an industry that is expected to create even more jobs in the coming decades, as advertising remains relevant across the business landscape in all places. The decline in traditional marketing and innovative technological inventions is accelerating the growth of this industry. So if you are planning to go offline, don't hesitate to connect with us!