Why Practical Digital Marketing Training Is More Important Than Theory

The power has shifted to the customer, and it is never coming back.” – Geoffrey Moore. It is a very famous quote said keeping in mind how the marketing aspect has changed when compared to the traditional marketing setup. As we all know, marketing has changed a lot compared to a few years back, when it was mainly about the exchange of goods. Later, Amazon came as a platform for exchange between brands, creating a membership facility. As time evolved and repositioned, marketing also went into new dynamics. The latest dynamic in marketing is digital marketing.

In Kerala, there are many digital marketing startups and digital marketing institutes that are booming. Have you wondered why? It is because it is the most trending business pattern followed in today’s generation. The fact is that just earning the course and knowing the theory doesn’t make you the best marketer. Neither the mark nor the certificate is going to help you. What really helps is experience, which makes you turn out to be the best marketer; practical experience is what is going to make you the best.

What are the limits of theoretical knowledge?

Bookish knowledge or theory will help you understand the concepts and terms, but they do not lead the journey. In digital marketing, there is a crucial element called self-learning. It is necessary to evaluate oneself on “why” digital marketing strategies work.

The limitation of bookish knowledge is that the internet is available and everyone has access to it, but the problem is that it needs to be practically implemented so that the loopholes can be found. There are many types of clients from the education sector, the medical field, hospitals, consultancies, mental health, and the food chain. Each client's vision, mission, and objectives may vary from place to place.

When it all comes to a conclusion, what works and what does not work depends on the strategies applied. It is not something that can be explained on pages.

What true practical training actually looks like in digital marketing?

True practical training goes far beyond textbooks, theory, and classroom explanations. While books can teach concepts, definitions, and frameworks, real learning begins when you apply those concepts in real-world situations.

In digital marketing, for example, a true expert is not someone who only understands terminology like SEO, PPC, CTR, or conversion funnels. It is all about knowing the pulse of marketing and derive the strategies to uplift and pull maximum ROI.

What Practical Learning Involves?

• Working on real client projects
• Handling live campaigns and budgets
• Analyzing real-time performance data
• Identifying mistakes and correcting them
• Communicating with clients and teams
• Facing market competition and unexpected challenges
• Making decisions that reflect real business growth

What are the roles that is best suited for someone with digital marketing skills?

1. Social media marketing specialist:  A social media marketing specialist is responsible for managing a brand's online presence across different social media platforms like Facebook, Instagram, and LinkedIn. It is also crucial to appoint a social media specialist for new networking platforms like Threads or niche platforms. The main objective for appointing a social media marketing specialist is to make the brand or website more visible. The main goal is to engage followers and drive traffic or sales through creative content and smart strategies.

• Roles and responsibilities:

Content creation and scheduling: it is mandatory to design engaging posts, videos, stories, carousels, and captions. It needs to be curated well; there are many scheduling tools for post planning.

Community engagement: The other duty is to timely respond to comments, messages, and mentions, run polls, Q&A sessions, and handle customer complaints.

Trend research: it is necessary to keep up with the trend, stay updated on the social media trends, and relevant hashtags.

Performance tracking: Monitor analytics and adjust based on data to improve engagement and growth.

• Skills Needed:

Creativity, copywriting, basic graphic design (Canva), analytics.

2. SEO specialist: An SEO (search engine optimization) specialist is a professional who helps websites rank higher on Google. When a website ranks well, it appears at the top of search results, making it more visible to users. SEO specialists use various tools and techniques to optimize web pages and improve their rankings on search engines. Since most modern marketing and business strategies rely on online presence, a high-ranking website appears first when users search for relevant keywords.

• Roles and responsibilities

Keyword Research: Find the keyword that has more search volume. For example: “best Ayurveda center”, “best digital marketing Agency.”

On-page SEO: It is a way to optimize one's page with the right keywords also make sure the functioning of the page is efficient, such as loading fast, easy to read, and mobile-friendly.

Off-page SEO: Build backlinks to improve the trust with Google and work on brand mentions where the visibility of the website is maintained.

Technical SEO: Fixes errors like broken links or slow pages so Google can read the site better, and it also helps in making the site more authentic. In technical SEO, it uses tools like Google Search Console to check for issues or problems.

SEO also utilizes Google Analytics and Ahrefs to track keyword ranking, site traffic, and identify effective and ineffective strategies.

• Skills Needed

Keyword research, understanding of algorithms, and basic HTML.

3. Content marketing specialist: Writers play a crucial role in introducing a brand, highlighting its unique qualities, and explaining why it stands out from competitors. Through catchy captions, they effectively communicate what the brand does and represents. 

• Roles and responsibilities

Crete blogs and other content to attract and retain customers. These blogs help to increase the traffic and keyword support.

The writers work closely with SEO and social media teams.

• Skills Needed:

Strong writing, storytelling, and basic SEO knowledge.

4. Performance Marketer: This job role is very crucial and has to be executed with strategies. They run paid ads such as Google ads, Facebook, and YouTube with an allocated budget. They optimize ad spend for maximum return on investment (ROI).

• Roles and responsibilities

Setting up and managing campaigns

A/B testing ad copies and landing pages.

Analyzing CTR, conversions, and cost-per-lead.

• Skills Needed

Data analysis, bid management, and knowledge of Google Ads & Meta Ads.

5. Digital Marketing Executive: The main duty of a digital marketing executive is to track the campaign performance and provide necessary insights using data.

• Roles and responsibilities

They need to set up Google Analytics and dashboards

The executive will have to prepare reports on KPIs like traffic, conversions, and ROI.

They will need to create new strategies and recommend improvements based on data.

• Skills Needed

Google Analytics, Excel, data visualization.

Conclusion

This blog offers you a brief insight into the practical side of digital marketing and opens up numerous career opportunities, as it’s a vast field with diverse roles. Digital marketing functions like an interconnected network, where all roles depend on and complement each other. Every beginner should understand that digital marketing offers diverse career paths with growth potential that comes with practical insights.

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