Brands and businesses around the world are going digital, and the pace of this digital transformation is only increasing with time. An industry that directly benefits from this rapid change in the business world is digital marketing, and this is a career path that has experienced consistent growth throughout the years and is predicted to have an impressive growth rate in the coming decade too!

Similar to the digital marketing career path, Calicut is a city that's growing into an exceptional business hub in Kerala. In this article, we will discuss the career scope of a digital marketing professional and the opportunities they can expect in Calicut.

Digital marketing roles in 2024

The rise of e-commerce and remote work has made the digital landscape the primary option for businesses worldwide. As a result, a major percentage of businesses are shifting their go-to business models to capitalise on digital opportunities, putting a significant strain on traditional marketing strategies. This shift has created numerous opportunities for digital marketing careers. As an industry with unprecedented opportunities, the demand for professionals with digital skills to navigate this new landscape is soaring.

For people with expertise in digital marketing and a willingness to learn more, the future outlook for a digital marketing career is promising, especially in a city like Calicut, where new businesses are rapidly growing.

Factors that affect your digital marketing pay

If you are someone interested in building a career in digital marketing, you must know that, like any other job role, many factors can affect your digital marketing paycheck. Let's look into some of those factors and get a general idea of what you can expect if you are starting out in this field.

Education: A bachelor's degree is generally considered necessary for many digital marketing roles, but there are many digital marketing professionals who started out in the industry without a bachelor's degree. A specialised digital marketing course that can teach you the necessary skills to excel in your digital marketing role can really help you land your first job, improve your existing skills, and possibly increase your current pay. However, you must know that more educational qualifications, along with a skill-learning course, can boost your resume and help you land a better job.

Experience: Experience in the industry is an obvious factor that will affect your paycheck. Digital marketing is an industry that provides room for upward mobility, so the number of years you have worked is not the only factor that determines your experience. If you possess specific skill sets, you might make more than a professional with years of experience. Still, the longer you work in the industry, the more you can expect to earn.

Skills: As we have discussed above, your skill level plays a crucial role in determining how much you will make from your digital marketing role. What companies seek is a professional with excellent hard skills along with soft skills, so developing both of these aspects will widen your horizons. You should develop your soft skills, such as communication and interpersonal skills, along with in-demand digital marketing skills, to be competent in the job market.

Location: Location can play an important role in determining how much you can earn from your digital marketing job. As we have discussed before, Calicut is an emerging market and business hub that's going to create a lot more digital marketing jobs. However, according to the surveys, more established cities like New Delhi and Bangalore have a better pay scale compared to cities like Kolkata or Calicut.

Company: The size and budget of the company are other factors that will affect your paycheck. For example, a well-established tech giant is going to pay you more than an emerging digital marketing startup. The value of your specific skill set, the company size, budget, and business goals can create a contrast in the salaries offered. You must keep in mind the kind of working environment and culture you want to be part of while choosing a company to work with.

Digital marketing roles and remunerations

Along with the elements mentioned above, the digital marketing paycheck varies depending on the digital marketing function you take on. Here, we'll look at some of those roles and the average wages you can expect.

SEO specialist: SEO is a career where your salary increases as your skills improve. But generally, in India, the salary can range from 2,20,000 to 800,000 based on your experience, skill, location, and company.

Digital marketing manager: A digital marketing manager is a role that requires experience, knowledge, and the ability to mentor and manage people. The average salary for a digital marketing manager in India is Rs 8,09,777, and based on many factors such as experience, location, and skill, it can range from Rs 4,00,000 to Rs 18,00,000.

PPC analyst: PPC analysts, also known as SEM analysts, are highly sought-after jobs in online marketing. In India, the average salary for a PPC analyst is around Rs. 2,50,000, with a growth potential of up to Rs. 6,00,000. Efficient budget management and strong pay-per-click management skills are crucial for success in this role.

Content marketing: Content marketing executives in India earn higher salaries than SEO executives due to their dual roles. Freshers with less than 3 years of experience can expect an average salary of 2,00,000 to 4,00,000 in India. while managers have an earning potential of around 6,50,000 to 1 million rupees.

VR marketing specialist: Virtual reality marketing specialists in India earn an average yearly salary between Rs 15,50,000 and Rs 49,10,000, depending on experience, region, firm size, and sector. Virtual reality marketing uses this VR technology to create engaging ads, interactive content, and immersive experiences that attract viewers and customers.

Copywriter: The average salary for a copywriter in India is INR 3.6 lakhs per annum; with less than a year of experience, they can earn INR 2.9 lakhs per annum, while seasoned copywriters can earn up to INR 7 lakhs per annum.

Digital marketing course in Calicut

Digital marketing in Calicut is growing at an exceptional rate, so if you are planning to start a career in this industry, now is the perfect time. Confused about how to get started? Well, isn't it obvious? Develop your digital marketing skills with a comprehensive course!

This is a decision you can take without much worry because the digital marketing course fee in Kerala is generally very reasonable. So if you're ready to establish a successful career in digital marketing, enroll top digital marketing course in Calicut,Growth Academy. Learn from industry experts and obtain in-demand skills in digital marketing to be job-ready. Connect with us to learn more.