Have you ever visited Kozhikode, the land of flavors, famous for its Kozhikode halwa and the Malabari biryani hub? Calicut is slowly turning into the digital pulse of Kerala. The bustling SM Street is crowded with people from morning until evening, and even into the night. However, there is a slight difference now in the way people market their products. Food vloggers roam around the street to create better reach and visibility for the food and clothing.
There is a noticeable difference in the way the SM Street vendors are creating videos with influencers to promote their products through social media platforms. The new aesthetic cafés are on Zomato and Swiggy. Slowly, this pattern has passed on to the budding youngsters in Kerala. For students and graduates in Kerala, this is not a mere fantasy or trend; it is a career option that can turn out to be a golden opportunity.
But there is a huge shift in the way classes are conducted. Before this trend, a class or teaching meant books, teachers, and boards. Now, the trend in classes has completely changed to be anything but limited in potential. It's a move from lecture halls to the dynamic world of full-time digital marketing. It requires more than a certificate; it demands a clear roadmap and a fundamental mindset shift. This guide, from Growth Academy, your premier digital marketing institute in Kozhikode, will chart your course.
Growth Academy is your local partner. We help you turn this hometown insight into a professional career, right here. Join our digital marketing course in Calicut to build your future where you know it best.
Let's see how the roadmap shifts from digital marketing student to digital marketer. In this blog, we will discuss this mind shift.
Phase 1: The essential mindset shift
- Self-learning: The student mindset should embrace inner curiosity. They should not depend fully on the syllabus but must be willing to explore the new landscape of marketing. Students must learn theoretically while becoming active observers—asking why strategies are working and what will generate more leads for a website. Cultivate a habit of deconstructing campaigns you see daily. This self-driven curiosity is the hallmark of a great marketer.
- Adopt the pattern of test, analyze, learn: In digital marketing, there is no final answer. The methods keep changing, but the core principles of buyer psychology and sales strategy remain the same. The way we execute them, however, must continuously adapt. The key for students is agility—that self-driven willingness to pivot, tweak copy, change an image, and test again based on data and insights. .
- Become a problem solver: Every client wakes up wanting more leads, conversions, higher sales, and stronger brand loyalty and recognition. The marketer should be a problem solver first. This means transitioning from being just a tool user to someone who figures out how to bring in more leads by tackling the core challenge and finding a relevant solution.
Phase 2: The application phase
- Start with the core pillars: Focus on key areas within digital marketing, such as lead generation, personal branding, and e-commerce marketing. Master the essentials that enable these: social media marketing, content creation, and basic analytics. There are ample free resources and opportunities to begin with. Enrolling in a comprehensive digital marketing course in Calicut, like the one at Growth Academy, can structure this journey—molding students through a 2-month curriculum followed by 1 month of exclusive on-site internship.
- Digital marketing is minimal in theory but vast in application. The learned tactics are only effective when they are applied to different clients with varying niches.
- When a student is on the verge of becoming a digital marketer, make sure to collect important credentials: certifications, a portfolio website to showcase projects. Remember, one detailed case study is more powerful than a list of theoretical skills.
Phase 3: Gain Real-World Experience
It’s time to interact with real businesses and audiences. the more you look up to different client it will make things works.
- Internships: Seek opportunities at digital marketing agencies. At Growth Academy, for instance, interns get hands-on experience managing real client accounts—a transformative step. This internship phase is integrated into the course, which has a total duration of 3 months split into 2 months of curriculum and 1 month of dedicated internship.
- Freelance: Build connections and networks so you can find freelance work. This helps polish your skills, as you'll have to find solutions independently.
- Network: Attend local business meetups in Calicut. Your understanding of the local market is a unique asset you already possess. Also, there are plenty of opportunities to enroll in online courses to stay updated with recent trends and new skills.
Phase 4: Launch Your Career
With a solid portfolio and experience, you’re ready to go full-time.
- Specialize: Identify your core strength. Are you a compelling content writer, a sharp SEO analyst, a creative social media marketer, or a strategic performance marketer? Choose the path that aligns with your interests, your passions, and your natural sweet spot.
- Job Hunt Strategically: Apply to roles with your portfolio at the forefront. For roles in Kochi or Bangalore, your proven experience with Calicut businesses is a strong talking point.
- Commit to Lifelong Learning: The algorithms change daily. Your learning journey never truly ends. Google platforms and core updates happen constantly, making it essential for any individual to stay connected and upskill on a regular basis.
Conclusion
Your journey begins when you take the first steps towards digital marketing and decide to learn. Structured guidance makes all the difference. By joining Growth Academy, a leading digital marketing institute in Calicut, you gain access to foundational masterclasses and live client projects. We equip you with the mindset, skills, and portfolio to launch your career.
For more information about admissions, visit our website.
