It is not a necessity for a person to have any kind of technological or marketing background to start his career in digital marketing. This has been evident from the careers of two students Abhay Pulparambil and Sainul Abid T K. The two started their digital marketing career with no background in technology and even in marketing.
They were enrolled with Growth Academy where they learned digital marketing right from the basics and eventually acquired skills necessary to join the profession. After learning, Abhay ended up getting employment with Kensho Media Qatar while Sainul got his professional career with EC Cargo. This case study examines how they managed to make their careers in digital marketing starting from scratch.
Perhaps the greatest hurdle that one faces when beginning to learn digital marketing is knowing how to get started in the first place. There are many aspects of digital marketing. These include things like search engine optimization, social media marketing, paid advertisements, content marketing, web development, analytics and digital tools. When one is just beginning and has not done any digital marketing previously, comprehending all these aspects can be daunting.
Abhay and Sainul both had to deal with this starting point. Neither of them came into the Growth Academy with years of experience in digital marketing. They had to develop their knowledge from the ground up, learning how each aspect of digital marketing fit into the larger scheme of things. Hence, the challenge was not only completing the course but progressing to an industry-oriented level of knowledge.
Growth Academy approached the whole process of learning by gradually exposing the students to the digital marketing concepts without requiring them to have technical knowledge beforehand. These were included in the curriculum at Growth Academy:
This not only involved learning terminologies, but also learning the applications of these skills in solving real-world marketing problems. This is very crucial in the case of beginners.
Learning what SEO means is different from knowing how to optimize a webpage. Similarly, learning about Google Ads is quite different from learning how to create an effective ad campaign. Thus, this training model at Growth Academy involves learning as well as practical exposure to the tasks one would be doing after joining the field.
Abhay Pulparambil was a newcomer to digital marketing, with no prior technical knowledge. Thus, his initial stage in digital marketing was no different from that of many people who consider switching their careers and had to start from scratch.
In Growth Academy, Abhay learned about various elements of digital marketing and gained an understanding of how online marketing works. Through the learning process, he got to know about various aspects of digital marketing including SEO, social media, advertising, and analytics, among others. More importantly, he learned how each of these aspects fit into an overall digital marketing strategy.
On completing his training, Abhay managed to get himself an opening at Kensho Media Qatar. Kensho Media works in the field of creative and digital marketing, offering a range of services ranging from digital marketing, social media, branding, media production, SEO and web solutions among others. It was important for Abhay to join a professional setup like this as it marked the shift from acquiring digital marketing knowledge as a novice to using his acquired knowledge in a professional setting.
What is clear from Abhay’s story is that one can move on any path in life despite starting off from a non-technical background. It is possible to lay the ground to enter the world of digital marketing through training and exposure.
Sainul Abid T K had a similar experience too. Sainul started learning at Growth Academy with no prior technical knowledge of digital marketing, and started building his understanding of basics initially.
Rather than considering digital marketing as one skill, he was made to understand its different parts and uses. With the increase in his level of understanding, he became acquainted with the practices and tools used in the digital marketing industry.
Sainul was eventually able to get himself a professional opportunity from EC Cargo. EC Cargo is a company working in logistics and cargo industry, offering shipping and transportation services. It is important to note another point regarding a digital marketing career from Sainul’s case. The demand for digital marketing professionals exists across all industries.
A digital marketer doesn’t need to necessarily work in a digital marketing agency. There are plenty of industries out there, such as logistics firms, education sector, healthcare, retailing, hospitality firms and many others who require digital marketing professionals to market themselves through digital platforms.
Taking a digital marketing course is only half of the path towards employability. The other half is mastering the skills necessary for application of all gained knowledge. And this is where practical training comes into play.
While studying, it is important for students to have the chance to learn about digital marketing techniques and tools not only theoretically, but also practically. Dealing with websites, content, SEO techniques, advertising platforms, social networks and analytics allows beginners to get acquainted with the process of work in digital marketing.
Training at Growth Academy aims at uniting all these different areas of knowledge and practical experience. This allows students to understand not only the nature of a particular tool, but also the time and place for its application. For those who are not technologically oriented from the very beginning, it will make their integration much easier.
Digital marketing incorporates technology, although it is not just programming or tech skills. Many of the essential aspects of it relate to strategy, communication, creativity, analysis, and knowing customer behaviour.
It is necessary to know the theory, but putting the theory into practice makes it easier for students to develop confidence and employability.
The skills obtained while studying digital marketing can be useful in various industries. The professional could be working at an agency, an e-commerce firm, an educational establishment, a logistics company, or an international firm, it doesn’t matter, your skills will take you to heights.
A course gives one the awareness about the basics, yet professional development requires ongoing learning and practice.
There is one thing that the journey of both Abhay Pulparambil and Sainul Abid T K has in common – none of them were technical experts in digital marketing. The first steps taken by both included getting acquainted with the basics and gaining practical knowledge with the help of training at Growth Academy, which later turned into professional possibilities for both.
While the path of Abhay has led to Kensho Media Qatar, the path of Sainul brought him to EC Cargo. These are not cases of sudden conversions. To those people from non-technical background thinking about changing their profession, this might be the most important thing to remember. One does not have to know anything about digital marketing before joining this course. One needs only willingness to learn and the desire to grow.
Growth Academy hopes to give people such starting point by means of the digital marketing course in Calicut. The journeys of Abhay and Sainul are just two examples of such a journey.
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