The demand for digital marketing is increasing as almost all types of businesses are moving online. Companies need experts to help them reach customers, sell products, and build strong brands on the internet. In 2025, digital marketing has evolved further and taken on significant importance with the rapid integration of technologies such as AI (artificial intelligence), automation, and advanced social media platforms, making it an exciting field to join.
Many fresh talents are joining digital marketing, and experienced business professionals have also recognized it as an essential element. The field offers many roles, each with unique responsibilities and requiring different skills. Individuals often focus on the areas they excel in and are passionate about, such as social media, advertising, SEO, or content creation.
Growth Academy, one of the leading digital marketing institutes in Kozhikode, presents this blog to guide you through the key entry-level digital marketing jobs, what they involve, and the skills needed to succeed. Whether you enjoy writing, analyzing data, or designing campaigns, some roles perfectly align with your strengths in digital marketing!
Now, let’s look into each role that is best suited for your digital marketing skills:
What They Do:
A social media marketing specialist is responsible for managing a brand's online presence across different social media platforms like Facebook, Instagram, and LinkedIn. It is also crucial to appoint a social media specialist for new networking platforms like Threads or niche platforms. The main objective for appointing a social media marketing specialist is to make the brand or website more visible. The main goal is to engage followers and drive traffic or sales through creative content and smart strategies.
Key duties and responsibilities:
Content creation and scheduling: it is mandatory to design engaging posts, videos, stories, carousels, and captions. It needs to be curated well; there are many scheduling tools for post planning.
Community engagement: The other duty is to timely respond to comments, messages, and mentions, run polls, Q&A sessions, and handle customer complaints.
Trend research: it is necessary to keep up with the trend, stay updated on the social media trends, and relevant hashtags.
Performance tracking: Monitor analytics and adjust based on data to improve engagement and growth.
Skills Needed:
Creativity, copywriting, basic graphic design (Canva), analytics.
What They Do:
An SEO (Search Engine Optimization) specialist is a professional who helps websites rank higher on Google. When a website ranks well, it appears at the top of search results, making it more visible to users. SEO specialists use various tools and techniques to optimize web pages and improve their rankings on search engines. Since most modern marketing and business strategies rely on online presence, a high-ranking website appears first when users search for relevant keywords.
Key Duties and Responsibilities
Keyword Research: Find the keyword that has more search volume. For example: “best Ayurveda center”, “best digital marketing Agency.”
On-page SEO: It is a way to optimize one's page with the right keywords also make sure the functioning of the page is efficient, such as loading fast, easy to read, and mobile-friendly.
Off-page SEO: Build backlinks to improve the trust with Google and work on brand mentions where the visibility of the website is maintained.
Technical SEO: Fixes errors like broken links or slow pages so Google can read the site better, and it also helps in making the site more authentic. In technical SEO, it uses tools like Google Search Console to check for issues or problems.
SEO also utilizes Google Analytics and Ahrefs to track keyword ranking, site traffic, and identify effective and ineffective strategies.
Skills Needed
Keyword research, understanding of algorithms, and basic HTML.
What They Do
Writers play a crucial role in introducing a brand, highlighting its unique qualities, and explaining why it stands out from competitors. Through catchy captions, they effectively communicate what the brand does and represents.
Key Duties and Responsibilities
Crete blogs and other content to attract and retain customers. These blogs help to increase the traffic and keyword support.
The writers work closely with SEO and social media teams.
The job involves writing and editing blog posts, creating content calendars, and ensuring brand voice consistency.
Skills Needed:
Strong writing, storytelling, and basic SEO knowledge.
What They Do
This job role is very crucial and has to be executed with strategies. They run paid ads such as Google ads, Facebook, and YouTube with an allocated budget. They optimize ad spend for maximum return on investment (ROI).
Key Duties and Responsibilities
Setting up and managing campaigns
A/B testing ad copies and landing pages.
Analyzing CTR, conversions, and cost-per-lead.
Skills Needed
Data analysis, bid management, and knowledge of Google Ads & Meta Ads.
What They Do
The main duty of a digital marketing executive is to track the campaign performance and provide necessary insights using data.
Key Duties and Responsibilities
They need to set up Google Analytics and dashboards
The executive will have to prepare reports on KPIs like traffic, conversions, and ROI.
They will need to create new strategies and recommend improvements based on data.
Skills Needed
Google Analytics, Excel, data visualization.
This blog offers you a brief insight. Excelling in digital marketing opens up numerous career opportunities, as it’s a vast field with diverse roles. Digital marketing functions like an interconnected network, with each role depending on and complementing the other. Every beginner should understand that digital marketing opens up a variety of career paths, each with exciting growth opportunities.
Kick start your career with the best digital marketing course in Kozhikode, where you’ll master SEO, social media, and ads, unlocking high-growth job opportunities in this booming field!
Interested in starting a new career? Enroll in our digital marketing course in Calicut today!
Growth Academy
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Calicut Business Center, Kallai
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